David Lloyd

I work on an ongoing basis with David Lloyd Westbury, producing a consistent stream of videography and photography each month to support their social media presence. My role focuses on creating engaging, story-led content that reflects the energy, community and premium feel of the club, while also advising on what performs best across platforms.

Since starting this partnership, the club has gained over 1,500 followers on Instagram, with content generating 773,500+ views to date. The consistent performance and quality of the work led to further opportunities beyond the local club.

I was invited by the regional team to act as photographer and videographer for a David Lloyd awards evening, producing photo and video content for social media. The resulting videos achieved 24,000 views, helping showcase the event and wider brand culture.

Following this, I was sought out by the main David Lloyd Clubs social marketing team to create content for national channels. The first video produced for the main brand earned over 200,000 views, with three further videos already created and scheduled for release.

This project highlights how consistent, considered content can build momentum over time, turning a local partnership into wider brand recognition and trust at a national level.