Cherington Practice
Videography
We planned and filmed mobile-friendly portrait videos capturing Maja’s artistry in action: from design sketches, client sessions, to tattoo reveal moments.
Overview
The Cherington Practice is a well established Physiotherapist clinic who pride themselves on the patient experience. For this project, I worked closely with the brand to support their content across multiple platforms. The brief involved producing a mix of videography and photography, alongside ongoing social media management, to help create a more consistent and engaging online presence.
I delivered a range of video content, from short-form social clips to more considered, story-led pieces, supported by clean, natural photography that could be used across social media and marketing materials. Alongside content creation, I managed and shaped their social media output, ensuring everything felt cohesive, purposeful, and aligned with their brand voice.
The result was a stronger visual identity, clearer messaging, and content that not only looked good but worked effectively across their channels
Photography
Photography
Social Media Mentoring
I worked with Cherington Practice to develop and strengthen their social media presence across TikTok, Instagram, Facebook and YouTube. The aim was to establish the practice as credible, professional and trustworthy on social platforms, while still feeling approachable and human. Working closely with the directors, I ensured all content aligned with their brief and reflected the tone, values and standards they wanted to communicate. Through considered videography, photography and platform-specific guidance, their social channels became a more confident and established extension of the practice, supporting visibility and trust online.
Results
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