Legananny Christmas Trees

I’ve worked with Legananny Christmas Trees for three Christmas seasons, managing their social media primarily on a remote basis. Alongside this, I’ve travelled to Northern Ireland over the past two years to capture videography and photography on the farm during peak season.

A key part of this project has been working closely with the owner, Kallan, supporting him to confidently film himself for social media. I script, edit and shape this content to ensure it feels natural, engaging and consistent, while still being easy for him to create. This approach has proven highly effective, helping build trust, connection and strong engagement with their audience.

Across all three seasons, the business has seen significant profit growth year on year, with social media playing a major role in driving awareness, footfall and sales.