Avo Activewear
Videography
We planned and filmed mobile-friendly portrait videos capturing Maja’s artistry in action: from design sketches, client sessions, to tattoo reveal moments.
Overview
I’ve worked closely with Ally, Founder of Avo Activewear across a number of projects over several years, supporting both the creative output of the brand and Ally’s growth as a confident, on-camera founder.
A core part of this collaboration has been ongoing social media mentoring. Through regular strategy sessions and day-to-day support, I’ve helped Ally develop clarity around content ideas, posting strategy and video-led storytelling. This mentorship played a significant role in growing Avo Activewear’s Instagram presence to over 34,000 followers, supporting the wider growth of the business and strengthening the brand’s connection with its audience.
Alongside mentoring, I’ve delivered videography and photography across multiple shoots, always bringing energy, structure and intention to each project. One standout moment was filming Avo Activewear’s first women’s wellness event, where the resulting film captured the emotion, community and meaning of the day, becoming a lasting piece of content that reflects both the brand and Ally’s journey.
This project is a strong example of how creative support, combined with practical mentoring and genuine collaboration, can help founders show up with confidence and build a brand that feels human, trusted and impactful.
Photography
Photography
Social Media Mentoring
Over the years, I’ve supported Ally closely through her social media journey, acting as both a mentor and a sounding board as she grew Avo Activewear online. Through regular strategy sessions, idea brainstorming, and ongoing support, I helped her build the confidence to show up on camera, experiment with video content, and push her brand creatively. We spent countless hours refining content ideas and social strategy, which played a key role in growing her Instagram presence to nearly 34,000 followers. My role has always been about encouragement, clarity, and momentum—helping Ally try new things, stay consistent, and believe in what she’s building.
Results
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